![]() #Gif machine that goes bing fullMany companies who claim they are “carbon neutral” are often only looking at their Scope 1 or Scope 1 & 2 emissions, even though Scope 3 and Full Upstream/Downstream Activities are often where the vast majority of emissions take place, especially for organizations not producing or processing physical goods. Full Upstream/Downstream Activities: Other emissions not covered so far in the full lifecycle of your products and services, e.g., distribution, storage, and disposal, sometimes covered in Scope 3 definitions and sometimes not.Scope 3: Other indirect emissions from making products and services, e.g., from purchased materials, business travel, etc.Scope 2: Indirect emissions from purchasing energy, e.g., buying electricity for or heating and cooling your buildings.Scope 1: Direct emissions, e.g., emitted by factories or vehicles you own.The Protocol groups emissions into three “scopes” and additional activities: We set out to calculate our carbon footprint using the commonly used Greenhouse Gas Protocol. We will use this blueprint for 2021 and beyond. We then doubled this dollar amount and spent the second half on Stripe Climate to help build a much-needed market for carbon removal, which is necessary to combat climate change at scale. Then to go carbon negative, we first funded an additional 25% of reduction (for 125% of our emissions). The projects are committed to improving the lives of the people involved in the supported projects in addition to more rigorously measuring their carbon reductions. We then funded Gold Standard projects to achieve net zero emissions. We estimated not only for 2020, but back-estimated to our founding in 2008. This means we estimated the total impact of all search queries using our search engine, all our marketing (including the carbon used when viewing our online display ads), and, given we are a fully distributed company, the impact of all our local working environments. We defined our carbon footprint in the broadest possible sense, including all of our suppliers and vendors (in carbon language that means Scopes 1, 2, & 3, as well as any other upstream/downstream activities we could find). We hope our experience figuring this out can be a reference guide for similar organizations. When we set out to do this, we quickly realized there isn't much guidance for companies like ours that have 100% distributed teams and provide non-physical goods and services. Today, we’re proud to announce DuckDuckGo is now carbon negative dating back to our founding in 2008 through 2020, and we are committed to being carbon negative in perpetuity. We have already been doing what we can to minimize our carbon footprint including using sustainable energy to power our servers and being a fully distributed company. We do of course also care about our impact offline, and so we've stepped up to do our part in the climate crisis. We're additionally giving that same dollar amount yearly to advance carbon removal technology via the Stripe Climate Program.Īt DuckDuckGo our vision is to raise the standard of trust online.Yearly, we're donating 125% of calculated net emissions to Gold Standard projects, which are committed to improving the lives of the people involved in the supported projects in addition to more rigorously measuring their carbon reductions.We're accounting for our full scope emissions (including upstream and downstream suppliers).We've pioneered new estimation techniques, given our distributed team and non-physical product.DuckDuckGo is now carbon negative dating back to our founding in 2008 through 2020, and is committed to being carbon negative in perpetuity.Great for Privacy, Great for the Environment: DuckDuckGo Is Now Carbon Negative Filed under DuckDuckGo News on ![]()
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